The brief was clear:

• Develop a fresh, modern identity that feels approachable and innovative.

• Move away from the typical “tech company” visual tropes.

• Ensure the branding is flexible, working seamlessly across both digital and print platforms.

• Make the brand memorable and instantly recognisable within the York business community.

During the early creative discussions, we identified a potential issue with the name “IT Covered.” When read quickly, it could be interpreted as “it covered” rather than “I.T. Covered.” To overcome this, we removed “IT” as a visual element from the logo itself, focusing instead on creating a standalone mark that speaks for the brand without relying on the name.

I explored minimalist yet bold design styles that reflected the company’s forward-thinking approach while keeping the visuals clean and versatile.

• Logo Design
  The final logo is modern and streamlined, using a clean, geometric typeface paired with a subtle icon that can be used independently for digital platforms and social media.

• Colour Palette
  A bright, contemporary palette was chosen to reflect innovation and energy, moving away from the traditional blue-and-grey tech branding often seen in the industry.

• Supporting Assets
  I designed a suite of brand elements, including stationery, social media graphics, and website-ready assets, ensuring a consistent and professional appearance across every touchpoint.

The finished brand identity for IT Covered is modern, bold, and memorable. By simplifying the name in the visual identity and leaning into clean, versatile design, we created a brand that:

• Stands out from the competition in the York market.

• Feels modern and professional while maintaining an approachable personality.

• Works seamlessly across digital platforms, printed materials, and signage.