Klara approached me with a clear vision:

• A premium, elegant brand identity that communicates professionalism and trust.

• A refined and modern font that gives the brand a polished, high-end look.

• An eagle symbol to represent strength, ambition, and the idea of “flying into the future.”

As a York Graphic Designer, my challenge was to take these elements and bring them together in a clean, memorable design that could grow with her business.

I began by exploring luxury typography options, experimenting with fonts that offered a balance of strength and elegance. Once the typography was finalized, I moved on to the eagle icon, designing a sleek, minimal symbol that worked seamlessly across different brand assets.

To enhance the premium feel, I paired a neutral, sophisticated colour palette with subtle metallic accents, ensuring the brand identity would stand out in both print materials and digital platforms.

Throughout the process, I focused on creating a brand that reflects Klara’s expertise and vision, while maintaining a timeless quality — a key approach I take as a York Graphic Designer when building identities for professional services.

The final brand identity for Klara Wealth is strong, modern, and versatile. The bold typography paired with the elegant eagle mark creates an immediate sense of trust and authority, while the clean layout ensures flexibility across business cards, stationery, presentations, and online platforms.

By working closely with Klara, I was able to design an identity that truly represents her business and positions her as a trusted voice in the wealth and finance industry — something I pride myself on delivering as a York Graphic Designer.